Snow Blowers Direct Debuts New TV Commercial - Online Superstore Starts First Ever Brand Building Campaign
Snow Blowers Direct Debuts New TV Commercial
Online Superstore Starts First Ever Brand Building Campaign
BOLINGBROOK, IL (December 04, 2009) - SnowBlowersDirect.com - an online superstore specializing exclusively in snow blowers - today unveiled its first ever television commercial.
"If you're looking for a snow blower online, you can't help but find us," said Jon Hoch, founder and CEO of Power Equipment Direct, the parent company of SnowBlowersDirect.com. "However, some snow blower shoppers forget to consider buying online."
The new brand building campaign emphasizes the convenience of buying a snow blower online versus traditional brick and mortar stores.
The 30 second commercial highlights the store's interactive buyers guide, free shipping and customer service experts.
The online retailer plans to run the commercials in local markets recently experiencing significant snowfall. In addition, the advertisement is scheduled to run on YouTube's sponsored ads platform.
The new campaign marks the first time Power Equipment Direct, Inc. is running traditional television commercials in its seven year history.
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